Tower liquor delivery9/13/2023 ![]() My Panda started deliveries last week and is building up contacts with local stores to increase potential customers. The company is getting two vehicles ready but has been using Zifty delivery to get its sales to customers.Īt My Panda, Farahany said her company’s drivers do touchless checks, taking pictures of IDs to make sure they are delivering to Georgians legally eligible to buy alcohol. “We are going to do everything we can to let people know,” he said. The company currently does print, radio, digital and billboard advertising to get its message out. Some customers have called asking for delivery, others go to the website, which the business had been working to update for months. The group said many of its 500 outlets across the state were at a disadvantage because some of them don’t have sophisticated websites or easy access to delivery services.Ĭredit: Alyssa Pointer / Alyssa Pointer / said his stores sent emails to customers and worked to improve their websites. Some of the restrictions are due to opposition from a long-powerful lobby at the Capitol, the association of small liquor stores, which fought to keep liquor delivery out of the bill. The law allows local municipalities to opt out of allowing alcoholic beverage delivery.īusinesses have had to redo websites, hire or contract with delivery services, and figure out how to get the word out to potential customers. The delivery person would have to check IDs to make sure the buyer is old enough to purchase alcohol. When the bill passed in June, Harrell said it was a response to the way more and more Georgians shop, noting that one large retailer had 400,0000 requests for alcohol deliveries in 2019, all of which had to be turned down.Īfter the bill was signed into law, the Department of Revenue had to draw up regulations and approve training programs for those delivering the sales.īeer or wine can’t just be left on the front porch like Amazon deliveries. While overall state tax collections were down during the first three months of the pandemic, the state took in 4.5% more than the previous year from alcoholic beverage taxes. ![]() ![]() Some restaurants have been delivering drinks and bottles of wine with food orders, while liquor stores dramatically increased curbside pickup sales during the pandemic. “People wanted it, and people didn’t want to leave their homes to get it." “We started getting requests for alcoholic delivery until we heard from the Department of Revenue that we weren’t supposed to be able to do that,” said Farahany, whose firm is delivering or will soon deliver from about a dozen wine shops, small markets and liquor stores inside the Perimeter. More and more Georgians, even when the economy was reopened, didn’t feel safe in stores and continued getting groceries and other items delivered.Īmanda Farahany, founder and chief executive officer of My Panda, a personal assistance business, had customers asking for delivery early on during the pandemic. Brett Harrell, R-Snellville, had been pushing the delivery bill well before the coronavirus pandemic hit Georgia in mid-March, but the lockdown that followed helped convince some lawmakers of the measure’s necessity. So, for instance, Greenbaum’s Atlanta store won’t be able to deliver to customers in Lawrenceville. He said Wednesday that Tower had made 20-25 deliveries during an initial test run that started about a week ago.Įven when deliveries become more universal, customers will only be able to get beer, wine and liquor brought to their door from stores in their taxing jurisdiction, such as a county.
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